1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
Almost 9 out of 10 of those who used an offline travel agency used it for flight tickets.
Information about flight tickets in the ads would appeal to the customers.
People get information about flight tickets on the internet.
Gold Tour Club should advertise online.
- Sell special package products for students during vacations
- Move its location to the Central Square instead of the
Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
1. Introduction about Product
-Explanation of Product
순한 처음처럼 was launched in Aug, 2009. It is 16.8 percent proof, which is about two percent lower than general So-ju. It also tastes softer and milder than other So-ju brands. With growing interest in So-ju among young people, Lotte made this product in order to provide young clients with a wider range of choices.
E. Competitors
Since the local brands such as Samsung and LG take up about half of the laptop market share, it is very difficult for most global brands to penetrate into the Korean market. Koreans have already developed a strong brand loyalty for local brands because of their high product qualities and thorough after-sales services.
shows the Korean market share of Dell in 2002. Acco
one and two enterprises, were undertaken by E-bay, the online auction and shopping website. As a result, G market and Auction which occupies 90% of open markets are now one giant company and became the most threatening competitors. This means 90% of open market share will be foreign capital. Therefore, 11st street is left which is the only national open market in Korea.
3. Market Status
c) 공급자의 협상력
연계 업체와의 관계
검색기반의 광고는 광고 click당 이익을 얻는 시스템 등으로 이루어져있기 때문에 각 기업이 연계하여 광고를 제공받고 있는 수많은 광고주와의 관계도 아주 중요한 영향을 미친다. 하지만 대부분의 기업은 공급자와의 연결관계가 아주 약하게 이어져 있고, 이
advertisement, rewrite it.
Start strong.
Headline and first paragraph should tell the story.
The rest of your press release should provide the detail.
You have a matter of seconds to grab your readers' attention.
Do not blow it with a weak opening.
Write for the Media.
Online media will pick up your press release and run it in their publications with little or no modification.